philip kotler meaning in Chinese
菲利普科特勒
Examples
- Marketing channel management is one of very important tasks in enterprise administration , and is also one section of philip kotler ’ s 4ps
营销渠道管理是企业营销管理的一个重要任务,是四大营销组合因素之一。 - By analyzing 国 投海 南 水泥 有限公司 的 英文 名称 （ 英文 缩写 ） ， the thesis tries to verify philip kotler ' s position theory and the thinking of enterprise ' s development , identifies 英文 缩写 ’ s short - and long - term mission
本文通过对国投海南水泥有限公司的分析，试图验证菲利浦-科特勒( philipkotler )的目标市场定位理论和企业发展思路。 - The purpose of this article is to constructs mass customized marketing mode under the mass customized production theory according to the thought of mass customized marketing theory by philip kotler , and take the tourism as an example to make an empirical analysis
本文旨在探讨如何在大规模定制生产理论下依据菲利普?科特勒对大规模定制营销的理论思维,来构建大规模定制营销模式,并以旅游业为例予以实证分析。 - Famous marketing professor philip kotler points out that more and more companies are focused on establishing customer share instead of market share and these companies are changing their marketing ideas of just doing business into being loyal to their customers
正如菲利普?科特勒所指出的那样,越来越多的公司“正集中精力建立消费者份额,而不是市场份额,从必须具有做成交易的远见转变为具有树立忠实于客户思想的远见” 。 - Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company , in the foundation that the author has collected large quantity of data , mainly using the relevant marketing theory of dr philip kotler , famous as " the father of marketing " , the author importantly expound that in the operating process , to small enterprise , there are six most important contents , that is : the market marketing environment analyzes , the market marketing investigation analyzes , the marketing segmentation , the choice of the marketing positioning , target market , the pricing of product , adjective pricing strategy , the marketing outlet management of the business and credit sale risk
本文作者通过对富新公司的营销策略研究实证分析，在收集大量资料的基础上，主要应用有“营销学之父”称谓的菲利普.科特勒( philip . kotler )博士有关营销策略的相关理论,重点阐述了在经营运作过程中,对中小企业至关重要的六个方面的内容：市场营销环境分析，市场营销调研分析，市场细分、市场定位、目标市场的选择，产品定价和价格调整战略，企业的营销渠道管理以及赊销风险的问题。